Top Menu


Warning: Illegal string offset 'singular_page_taxonomy' in /home/bondmarc/public_html/wp-content/themes/canvas/functions/admin-functions.php on line 2812

Warning: Illegal string offset 'singular_portfolio_taxonomy' in /home/bondmarc/public_html/wp-content/themes/canvas/includes/theme-functions.php on line 819

Recipe for Success: Strategic Marketing Planning Process

[ezcol_2third id=”” class=”” style=””]

falling_appleYou may feel like you have a lot of apples in the air, and not sure what to focus on first.

A little planning goes a long way toward getting the most from your marketing budget. It also helps you focus clearly on your target audiences’ wants and needs, and the unique benefits you provide — instead of your product or service features.

Here’s the basic process I apply for any marketing project; it ensures a smooth and time-saving process that’s results-oriented:

• Consider how the marketplace perceives you vs the competition, look at strengths and weaknesses

• Identify your objectives (increase awareness, increase sales, launch new product/service, attract new audience)

• Establish budget

• Define/describe your target audiences and identify the most urgent problem you solve for each audience

• Strengthen your positioning (how you uniquely solve your clients’ problems)

• Craft key messages

• Develop strategies and tactics

• Determine how results will be tracked and measured

• Implement, track and analyze