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Public Relations is an under-utilized promotional strategy that every business should explore. Most businesses don’t pursue PR because they don’t know how to go about it and lack the specialized skills required.
PR can increase awareness of and interest in your company (generate buzz), strengthen your brand, build your reputation as a leader, and create goodwill with your target audience.
Santa Cruz publicist Patti Bond knows how to build your visibility through PR. The publicist for New Leaf Community Markets for 12 years, Patti has built strong relationships with the media on the Central Coast. Santa Cruz Sentinel and Good Times reporters appreciate Patti because she “makes their job easier by providing press releases that are newsworthy and well written.” Patti also does regional and national PR using a targeted media approach. Online PR newswires can be used to to get broad exposure.
Public relations is often called free advertising. It’s really better than free advertising because editorial is always more highly read and considered more credible than advertising. Advertising has its place in marketing, but Santa Cruz publicist Patti Bond always look to pursue PR opportunities first before recommending a targeted advertising investment.
Events, Events, Events
A great way to get your name in front of your target audience is holding events. There are so many local calendars and ways to get the word out about events, this is a tactic Santa Cruz publicist Patti Bond explores with every client. Patti is the leading poster of events on the Good Times calendar and on Santa Cruz Patch.
The Way to an Editor’s Heart? Food.
It’s true. Food is a part of Santa Cruz publicist Patti Bond’s strategy for building relationships with the media. She periodically personally delivers baskets of fresh organic produce (from New Leaf Community Markets of course) to the news departments of local media. Nothing like a friendly chat over a bushel of bright, red apples to develop a good working relationship. Chocolate is good too.
I’ll Connect You with My Clients for a Reference on the Great Results I achieve for Them.
- New Leaf Community Markets
- Creative Cultures
- Janus of Santa Cruz
- Manuel’s Mexican Restaurant
- Reed Mariculture Inc
- Santa Cruz Rejuvenation Festival